Blades Direct Business Journey

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24:00

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HOW Can you stay MARRIED to a contractor?? 4k

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What happens here

Rob and Michelle explain their journey of building Blades Direct. Rob shares that he got into the construction tool business in the late 90s and met Michelle in the mid-2000s. After selling a previous marketing/consulting business, they decided to start a new business venture together. They looked at various industries, including daycares and restaurants, before realizing their passion and experience lay in construction tools. Their goal was to create a unique niche by offering premium, direct-to-consumer products and standing behind their brand.

Goal: Explain the origin and business model of Blades Direct.

Tools and materials

RX13 Shoxx Blade Samedia — Demonstrating a premium, branded product sold by Blades Direct

What they say

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bad deal their life is you know their wife is the head of the household and maybe not as involved in the business what I do with my wife is I use her as a consultant it's the one way we come together without okay she's get she's nine to five inside my business she's not you know nine to five inside my company she's more of an outside consultant to help me and and she knows how I operate so she's gonna know how to speak to me right understand there's ups and downs in business and early on in working together you have to navigate

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